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Family-Friendly Atlas from Rand McNally Eases Travel Planning, Helps Entertain and Engage Kids


November 2006
 Filed under: CAR CONSUMER Car News | CAR CONSUMER Headlines

- Family Adventure Guide offers bonus guide to Disney Parks and sweepstakes for chance to win magical Disney vacation -

SKOKIE, Ill., Nov. 21 /PRNewswire/ -- Every parent dreams of a fun, relaxing, road trip with kids who are engaged and excited to explore the land they're navigating. That dream will come one step closer to reality with Rand McNally's new Family Adventure Guide & Interstate Atlas, a road atlas in every way designed to help families plan stress-free vacations and keep children entertained along the way.
The Family Adventure Guide features 85 pages of easy-to-read interstate maps dotted with family-friendly locations, as well as engaging car games to occupy kids. The Guide also includes atlas activities -- such as its "Road Maps for Rug Rats" and "Travel Unplugged" sections -- that make learning about maps and geography fun for children and parents alike.

"More and more families are opting for road travel because it's cheaper and more flexible, but keeping kids occupied in the car can be a challenge," said Laurie Borman, editorial director of Rand McNally. "The Family Adventure Guide lets everyone get involved in the trip, so they can enjoy the journey as much as the destination."

Sweepstakes Offers Chance to Win a Disney Family Vacation

According to Rand McNally's Great American Road Trip Survey, conducted this year in honor of the company's 150th anniversary, Disney Parks are the No. 1 destination choice for family vacations. So, as an added bonus, families who pick up a Family Adventure Guide have a chance to win a magical vacation for four to Walt Disney World(R) Resort or Disneyland(R) Resort. Each Guide comes with a magic code that lets the purchaser enter to win Rand McNally's Magical Family Vacation Sweepstakes. Participants simply enter their magic code online and wave the magic wand to see how many sweepstakes entries they get -- from 1 to 1000! Information on how to enter appears in the Family Adventure Guide and at http://www.randmcnally.com/ .

Every entrant will be in luck, because bound inside each Rand McNally Family Adventure Guide is a free Pocket Guide to Disney Parks. This pocket guide contains a wealth of information for visitors to the Walt Disney World and Disneyland Resorts, including 50 must-see attractions, insider tips, bargains and recommended splurges, and useful facts such as park hours, ticket information and Disney phone numbers.

In addition to the Pocket Guide to Disney Parks, the Family Adventure Guide is loaded with family travel features, such as: -- "Family Best of the Road(TM)": Building on Rand McNally's annual Best of the Road(TM) awards program, Family Adventure Guide editors selected their favorite family-friendly restaurants, stores, and other attractions along 11 recommended drives nationwide. -- "Get the Wiggles Out": Places where kids -- especially those ages 10 and under -- can get out of the car and relieve their restless energy. -- "Free Time!": Free family activities and attractions nationwide. -- "Tots, Tweens & Teens": Places that offer something for all kids, no matter their age. -- Lodging and safety information, car seat laws, road construction and road condition resources, and border crossing information.

Rand McNally's Family Adventure Guide has a suggested retail price of $13.95 and is available now at http://www.randmcnally.com/ and at retailers nationwide.

About Rand McNally & Company

Rand McNally is North America's largest commercial maker of national and local maps, street guides and atlases. The company's print and electronic products include America's No. 1 Road Atlas, The Thomas Guide(R) map books, custom-made wall maps on the Web, wireless navigation solutions and online maps, directions and trip planning at http://www.randmcnally.com/ .

Celebrating its 150th anniversary in 2006, Rand McNally offers the most trusted tools to discover, map and navigate your world. The company leads the way with innovative products and services for the consumer, business, education and commercial transportation markets. For more information, visit http://www.randmcnally.com/ or call (800) 333-0136.

Source: Rand McNally & Company

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